PDFs age the day you export them. A short Loom-style walkthrough plus a sandbox URL respects how engineers evaluate tools: they click, they break things, they decide.
On the marketplace, look for products with embedded video and labeled gallery shots — that’s the same philosophy extended to the card UI.
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4 comments
Five-minute happy path is harder than it sounds — we keep re-recording when APIs change.
Label mocked vs live in the first screen; reviewers forgive stale UI less than ambiguous scope.
Sandbox URLs with expiring tokens — how long do you usually set for enterprise evals?
PDF deck still wins with some procurement teams, sadly. We ship both but demos convert better.
We lead with demo link in email, attach PDF second — open rates went up.
Clear CTA at the end (trial vs call) cut our “great demo, now what?” drop-off a lot.
Exactly — one obvious next step beats three equal buttons.
